Some people are one or the other and in my choice of phones, I have always been the Apple other. I started with the 3Gs, then the 4s, the 5, the 6 Plus, the 7 Plus and now my 6th one, the X (ten).
I had a brief fling with Android for a bit (for research purposes only lol) but it was more for nostalgia (remember Sony-Ericsson? They had the dopest phones back in the day when the word dope meant something else) and the camera (which was 50-50 for me).
But I'm a creature of habit so I've gone back to Apple, will stay committed to it and will continue to buy every worthy new iteration that comes out because that's just the way it is.
My thoughts on the new iPhone:
1. Just when you thought they couldn't make it any more beautiful, they do. The trade-off with its looks is that it's fragile. It has never been a phone you can use sans case without risking scratches and dents. I ordered a case and a screen-protector prior to pre-ordering and put them on the phone the moment I took it out of the box.
2. I hate dimmed devices and I sometimes become a source of distraction when riding with friends in darkened cars as I would have my phone at full brightness. But maybe its the OLED screen? Or the so-called True-Tone display? But at something like 40% brightness, text has never been truly crisper, more well-defined which makes me think, Retina display was never really what it claimed it to be; that this is the true superior display.
3. People complain about the lack of this, or what Apple has taken away and I think, they've probably haven't used Apple devices enough. I've had Apple devices for over a decade and the evolution of their ecosystem has been so consistent and controlled that changes improve your experience and use of them. Sure, there will be the odd annoying feature, but overall, the change is tremendous but never announces itself in an unnecessary aggressive fashion. Just barely half a day since I started using the iPhone x, handling my iPhone 7 Plus seems like several steps backward. The home button proved itself to be a significantly unnecessary tedious step. To be able to simply swipe away app windows within the screen area itself makes for a faster, smoother control of the phone.
4. Even before I realised it, my main phone usage is photography. I have taken to picture taking as my de facto note taking, my daily journal. I had high hopes for the camera, especially for the front-facing ones. But the promotional photos aside, photos taken from the rear of the camera are better. I have this beef with iPhone cameras, perhaps my only beef with it- I don't think I ever looked good in photos taken by them, hence the lack of selfies even if I am apparently, super vain. But I'm not vain enough to ditch it for Android just because I'm not happy with how I look.
5. I love the animojis!